What is gap analysis in product marketing?  

Gap analysis in product marketing involves assessing the disparity between a company's current performance and its desired objectives. It helps in identifying areas where a company is falling short of its goals and provides insights to bridge the gaps.

How to do a gap analysis?  

• Identify the areas to be analyzed, such as sales performance, customer satisfaction, or market share.
• Measure the current state and compare it to the desired state or industry benchmarks.
• Analyze the gaps and develop strategies to address them, such as product improvements, marketing adjustments, or customer experience enhancements.