What is decision paralysis? 

Decision paralysis refers to the state of being overwhelmed by too many choices, leading to indecision or delayed decision-making. In SaaS marketing, it can result in potential customers being unable to make a purchase due to an abundance of options.

How to address decision paralysis in SaaS marketing? 

Simplify product offerings, provide clear value propositions, offer personalized recommendations, and utilize social proof to guide potential customers through the decision-making process and alleviate decision paralysis.