How do you do customer research? 

Customer research involves using various methods, such as surveys, interviews, and data analysis, to gain insights into customers' needs, preferences, behaviors, and experiences. By conducting thorough customer research, marketers can uncover actionable insights, identify unmet needs, and tailor product development and marketing strategies to serve their target audience better.

Why is customer research necessary? 

Customer research is necessary for understanding market needs, improving products, and developing targeted marketing strategies that resonate with specific customer segments. Informed by customer research, companies can create more relevant and compelling value propositions, optimize customer experiences, and drive customer acquisition and retention.