What is deal velocity in B2B marketing? 

Deal velocity measures the speed at which a deal moves through the sales pipeline, from initial engagement to closing. It reflects the efficiency and effectiveness of the sales process in converting leads into customers.

Why should product marketers care about deal velocity? 

Faster deal velocity indicates improved sales efficiency, shorter sales cycles, and better revenue predictability. Product marketers should focus on optimizing deal velocity to drive faster revenue generation and customer acquisition.