What is cross-selling? 

Cross-selling involves offering additional products or services to existing customers providing them with complementary or related offerings. By implementing cross-selling strategies, marketers can drive incremental revenue, increase customer lifetime value, and deepen customer relationships, leveraging existing customer bases for sustained growth and profitability.

Does cross-selling matter in product marketing? 

Cross-selling matters in product marketing as it helps increase customer lifetime value, deepen customer relationships, and drive incremental revenue growth. By understanding customer needs and preferences, marketers can identify cross-selling opportunities, personalize offers, and enhance the overall value proposition for customers.