Question for product marketing managers (PMM) - which is your favorite interactive product demo software to create HTML interactive demos?  

While many interactive demo tools exist for HTML demos, Navattic is undoubtedly famous. 

Navattic is known for providing a personalized product overview to prospects to create better first product impressions. Or that’s what Navattic claims. 

But in reality, Navattic’s users have quite a few complaints on G2 about this tool, including poor integrations and limited personalization features. 

So, what does it mean for PMMs in 2024? Well, there is no harm in trying out other interactive demo solutions. 

This article brings a seasoned list of the best Navattic alternatives for PMMs in 2024. 

Why should you Look for a Navattic Alternative in the first place?

Navattic, like any other tool, has its own set of limitations. While it may be a good starting point for PMMs and Go-to-Market (GTM) teams for creating a step-by-step interactive demo, it may not meet the requirements of more advanced use cases. 

We went through platforms like G2, Capterra, and GetApp to identify the common challenges reported by Navattic users:

• Time-consuming setup: Navattic takes significant time to get started, requiring extensive handholding and product training before users can fully utilize its features.

• Limited edit options: The tool's editing capabilities are often restrictive, making creating complex and customized product tours challenging.

• Complicated UI: Navattic's user interface can overwhelm first-time users, leading to difficulties in understanding and utilizing certain features effectively.

• Lack of scalability: As your product evolves and undergoes UI changes, rebuilding tours and demos from scratch becomes time-consuming, hindering scalability. 
• Poor integrations: Navattic integrates with a handful of tools like Slack, HubSpot, Salesforce, etc. You must integrate other tools using Zapier or switch between Navattic and other applications to create interactive product tours. 

If any of these challenges resonate with your team's experience and you plan to refine your team’s tech stack in 2024, it's time to explore a few Navattic alternatives. 

5 Best Navattic Alternatives for PMMs in 2024

When searching for a Navattic alternative, it's essential to consider your specific requirements and use cases. Here are the top five interactive demo software tools that can serve as excellent alternatives to Navattic in 2024:

Rivia

Rivia a powerful, no-code interactive product demo software and a Navattic alternative, is designed explicitly for B2B product marketers and GTM teams. Its advanced HTML editing options stand out, allowing users to make extensive changes and additions to their product demos. With Rivia, creating an interactive product demo barely takes 10 minutes, and the steps are simple - Capture, Edit, and Publish. 

‍Top Features 

• ‍Advanced HTML Edits - Rivia’s advanced HTML feature allows you to edit texts, change fonts, and add charts/graphs within the actual product screen (Check the screenshot below). This next-level personalization feature allows PMMs to edit demo content as per the relevancy of the target users. For example, if your target user is in the retail industry, you can add retail terminologies to your interactive demo.

• ‍Mobile-friendly demos - Rivia, a powerful Navattic alternative, provides mobile-friendly interactive demo experiences. Statista’s projection shows that global mobile users will surpass 7.4 billion by 2024. Being a PMM, your sole focus is to convert prospects into users across multiple touchpoints, and mobile tops the list of target marketing touchpoints.

• Demo types - Rivia is the only Navattic alternative on our list, providing four distinct types of interactive demos: HTML demos, screenshot demos, playground demos, and video demos.  This allows sales and product marketing teams to use these interactive demos across multiple touchpoints based on their requirements. For example - share playground demos with new users to get a better understanding of the product, embed HTML demos within the website homepage to encourage new visitors to explore your product better 

• Ease of use - Rivia’s easy, no-code UI is perfect for first-time users to create their first interactive product demo. This tool is easy to set up and has a simple side navigation bar that takes you through different interactive product demo creation steps. And if you are stuck anywhere, Rivia’s support team is always available on Slack to provide technical support. 

Ideal for: B2B product marketers, sales representatives, growth marketers, and demand-generation experts 

Create your very first interactive product demo with Rivia using the following steps 👇

StoryLane

Storylane, a versatile interactive product demo software tool, and a Navattic competitor, empowers marketing and sales teams to create captivating product tours. With its intuitive interface and powerful features, Storylane allows businesses to build code-less guided experiences in just minutes. Storylane integrates with over 3000 tools, including HubSpot, Slack, Marketo, and Salesforce, providing a seamless experience for users. 

Top  Features

• Code-less guided experiences for quick demo creation
• Optimization of the sales funnel through data-driven marketing
• High-quality personalized demos with guided tooltips and videos

‍Ideal for: Marketing and sales teams looking to create personalized and data-driven product demos.

SmartCue

SmartCue is an alternative to Navattic that caters to the needs of modern marketers and sales teams. With its powerful features, SmartCue allows users to create engaging product tours, capture actionable insights, and drive conversions. The platform offers a drag-and-drop interface, making it easy to build interactive demos without coding knowledge. 

Top Features 

• Drag-and-drop interface for easy demo creation
• Advanced analytics for tracking engagement and user behavior
• Seamless integrations with popular CRM and marketing automation tools

‍Ideal for: Modern marketers and sales teams looking for an all-in-one interactive demo platform

Supademo

Supademo is a user-friendly interactive demo software tool and an alternative to Navattic that empowers businesses to create immersive product experiences. The platform offers customizable templates and drag-and-drop functionalities, making creating engaging demos tailored to specific use cases easy. 

Top Features 

• User-friendly interface with customizable templates
• Drag-and-drop functionalities for easy demo creation
• Comprehensive analytics for tracking demo performance and engagement

‍Ideal for: Businesses looking for a user-friendly and customizable interactive demo tool.

Arcade

Arcade is an affordable and user-friendly interactive demo software alternative to Navattic, allowing businesses to create engaging product demos and walkthroughs. With its screen recording capabilities, Arcade enables users to showcase their product features and functionalities in an informative and exciting way. The platform offers an embed feature, making it easy to attach recordings to emails or add them to websites for potential customers to get a sneak peek. 

Top Features

• Screen recording for creating interactive demos
• Embed feature for easy sharing and distribution
• HTML5-friendly demos that are lightweight and user-friendly

Ideal for: Teams on a tight budget looking for an affordable interactive product demo software solution.

Final Thoughts

Choosing the suitable Navattic alternative is crucial for B2B brands looking to create engaging and personalized product experiences. While Navattic has been a popular choice, exploring alternative options that suit your specific requirements is essential. 

The five Navattic alternatives we mentioned in this article - Rivia, Storylane, SmartCue, Supademo, and Arcade - allow you to create unique, personalized HTML demos, and customization options.  

By evaluating your needs, budget, and target audience, you can select the ideal interactive demo software tool that elevates your sales and marketing game to new heights. 

FAQs 

What is Navattic, and why would PMMs look for alternatives?

Navattic is a popular tool that Product Marketing Managers (PMMs) use to create interactive product demos and walkthroughs. However, PMMs might seek alternatives for various reasons like limited functionality, high pricing, or specific requirements that Navattic might not fulfill.

What are the key factors to consider when choosing a Navattic alternative?

When selecting a Navattic alternative, PMMs should consider factors such as ease of use, customization options, integration capabilities with existing tools, pricing, customer support, and scalability. Additionally, evaluating the platform's features, analytics, user experience, and compatibility with different devices should also be considered.

Which is the best Navattic alternative recommended for PMMs? 

While there are many alternatives to Navattic, we recommend Rivia for its personalization capabilities. Rivia helps you generate interactive demos that communicate your product value best with advanced tooltips, modal edits, and relatable flows.