Are you a product marketer working in a Business-to-Business (B2B) company? 

Great! Does your Google search history include the following questions? 👇

• How to showcase products to customers without sounding preachy?
• How to position a product and engage prospects to drive maximum conversion? 
• How to promote a product in a way that stands out in the crowd of competitors? 
• How to communicate product value in the best way possible? 
• How to bridge the gap between customers’ needs and a product’s features? 

If any one or more of these questions are bothering you (and maybe causing sleepless nights 😅), it is time you relax! 

We understand that product marketers are doing a LOT of heavy lifting! To simplify their jobs (and lives), we have a solution that addresses all the above concerns - create interactive product demos!

This article will explore how product marketers can create interactive product demos to showcase their products to customers. So, let’s dive in! 

Best Practices to make the most of Interactive Demos in Product Marketing 

Self-guided product demos offer a unique and immersive experience that allows customers to explore and interact with a product before purchasing.

I interviewed Amanda Sexton, Founder of FocusWorks, and here’s what she has to say about the significance of interactive product demos: 

“Having shepherded countless B2B SaaS products to market, I can't stress enough the weight interactive product demos pull. Their efficacy doesn't just stem from a cool tech angle, but from a fundamental understanding of human nature.
Think of it this way: When was the last time you truly remembered a product feature from just reading a bullet-point list? Now contrast that with a time you were invited to interact, play around, and essentially “live” the product’s benefits. The latter stays with you. Interactive demos leverage this 'stickiness'. They provide a tangible sense of the product's value proposition, something words alone can't capture.”

Here are some key reasons why product marketers should create interactive product demos:

Highlight the Key Features and Benefits of your Product

Focus on highlighting the key features and benefits of your product that align with the needs of your target audience. Showcase how your product can address their pain points and provide value. Use visuals, animations, and interactive elements to make your demo engaging and informative. 

Note how Hotjar does it 👇

Hotjar has pre-recorded product demos relevant to all its features. As you keep on playing one by one, the tool explains the exact features concerning your website. 

Create a Seamless Product Demo Experience

Ensure that your interactive product tours provide a seamless user experience. It should be easy to navigate, intuitive, and responsive. Consider the user interface design and ensure it aligns with your brand identity. A smooth and enjoyable product demo experience will leave a positive impression on your prospects. 

Banking software Mercury has built an in-house product demo to engage first-time users easily.

Isn’t that cool? See for yourself 👇

See how the product demo is interactive and highlights all the significant features of the solution in one place. 

Prioritize User Interaction

Encourage user interaction within your interactive product demo. Allow prospects to explore different functionalities, interact with the product, and experience its benefits firsthand. This interactive approach creates a sense of ownership and connection, increasing the chances of conversion. 

When it comes to creating an interactive product demo experience, no one does it better than Notion 👇

Note how, after each tutorial, Notion requests the users to use the template by themselves so they can get a grasp on it! 

Using a self-guided product demo tool like Rivia, you can take your interactive product tours to the next level, enabling you to add click, type, and drag-and-drop features to the product demo. 

Personalize the Demo for Different Buyer Personas

Consider creating multiple versions of your product demo tailored to different buyer personas. Each persona may have unique pain points and preferences. By customizing your demos, you can effectively address the specific needs of each persona and increase their engagement with your product. 

We loved how Trello has done precisely the same. This brand has created specific product tours for different use cases. For example, in the below image, Trello discusses how a Taco Business can make the most of this tool. 

Sounds fun? See for yourself 👇

Interestingly, Rivia’s Flow feature lets you create a different flow for different buyer personas within the same demo. Here’s how: 

How Product Marketers can Use Interactive Demos in Product Marketing?   

By now, you already have a brief idea of how to create interactive product demos, don’t you? Let us help you to make the process even easier! 

First thing first, product marketers will agree when we say that - the steps to create interactive product demos are similar for all brands. What matters here is the use case. 

‍Rivia helped its customers like Pump and Clay to create multiple interactive demos across different marketing touch points. Here’s how 👇 

Also, Read our article on Product Demo Mistakes before you take a shot at creating your first product tour!

Use case 1: Adding a simple CTA 

This is simple. You can just add a CTA on your homepage or pricing page or any of the high-traffic web pages like this: 

Use case 2: Embed the interactive demo on the website

Here, you can add the interactive demo within your website or product to help the users with a self-guided product tour: 

Use case 3: Adding a template section with multiple use cases 

Sales prospecting tool Clay does this well. They have a dedicated Templates section, and for each template, they have a dedicated tutorial: 

Final Thoughts

Interactive product tours are a powerful tool for product marketing companies to showcase their products to customers. By creating an unparalleled experiences, product marketers can effectively highlight the features and benefits of their products and drive conversions. 

Understanding the target audience, defining clear objectives, tailoring demos to different buyer personas, and incorporating user interaction are key to creating successful product demos. 

By leveraging the potential of interactive demos, product marketing companies can enhance their marketing strategies, engage prospects, and ultimately drive revenue growth.

Remember, creating product demos is an ongoing process. Continuously collect feedback, measure performance, and optimize your demos to ensure they resonate with your target audience and deliver the desired results. With the right approach and a focus on user experience, interactive product tutorials can be a game-changer in your product marketing efforts.

Ready to create impactful interactive product demos? Book a Demo with Rivia to get started!

Happy demoing!