What is an ICP? 

An Ideal Customer Profile (ICP) is a detailed description of the type of company that would benefit the most from a SaaS product. It includes characteristics such as industry, company size, pain points, and buying behavior.

Why does ICP matter in product marketing? 

ICP helps in targeting the right audience, aligning marketing efforts, and improving customer acquisition and retention by focusing on the most valuable customer segments.

How to create an ICP? 

Develop an ICP by analyzing existing customer data, conducting market research, and identifying common characteristics among the most successful and satisfied customers.