What is geographic segmentation in B2B SaaS? 

Geographic segmentation involves dividing the market based on geographical locations such as region, country, city, or climate. In B2B SaaS, it helps in targeting specific geographic areas where there is a higher demand for the product or where the market conditions are favorable.

How do marketers use geographic segmentation? 

Marketers use geographic segmentation to tailor their marketing efforts to specific regions, considering factors like language, culture, local regulations, and market preferences. For example, a B2B SaaS company might customize its marketing messages and support services to align with the business practices and needs of different geographic regions.