What is a free trial in product marketing? 

A free trial offers potential customers the opportunity to use a SaaS product for a limited period to experience its features and benefits before making a purchase decision.

How does free trial matter in SaaS? 

Free trials reduce the barrier to entry, allowing potential customers to experience the product's value firsthand, leading to higher conversion rates and long-term customer satisfaction.

Free trial strategies that always work for SaaS PMMs 

Implementing clear onboarding processes, offering personalized support, and showcasing the product's value during the trial period to drive conversions and long-term engagement.