FOMO meaning in B2B SaaS product marketing 

FOMO, or the Fear of Missing Out, is a psychological trigger used in product marketing to create a sense of urgency and drive action by highlighting the potential loss of benefits or opportunities.

‍How do we leverage FOMO in product marketing? 

Creating limited-time offers, showcasing social proof, and using persuasive messaging to instill a sense of urgency and encourage prompt decision-making among potential customers.