What is demand generation in B2B SaaS? 

Demand generation in B2B SaaS involves creating awareness and interest in a product or service, ultimately driving customer acquisition and revenue growth through targeted marketing and sales initiatives.

Example of demand generation marketing 

Creating engaging content, hosting webinars, running targeted ads, and nurturing leads through email campaigns to generate interest and demand for a SaaS product.

What does a demand generation agency do? 

Demand generation agencies specialize in creating and executing marketing strategies to generate awareness, interest, and demand for SaaS products. They leverage various channels and tactics to attract and engage potential customers, ultimately driving conversions and revenue.