What is a customer journey map? 

A customer journey map visually represents the customer's interactions with a company and its products over time, highlighting touchpoints and experiences. By creating comprehensive customer journey maps, marketers can gain insights into customer needs, pain points, and opportunities for engagement and enhancement.

How to create a customer journey map? 

To create a customer journey map, gather customer data, outline touchpoints and interactions, and map the customer's experience from initial contact to post-purchase engagement and support. This holistic view of the customer experience enables marketers to identify opportunities for improvement, personalize interactions, and drive customer-centric initiatives that enhance satisfaction and loyalty.